Our Philosophy
Our company was officially founded in the fall of 2003 by a few friends in their twenties, living in Aspen Colorado. We worked multiple jobs, day and night, to save enough money to start our company. The designs, ideas, and philosophy of our company were in development for about two years before we saved up enough cash to officially incorporate High Society Freeride.
We wanted to build a business that embraced skiing and snowboarding equally, as Freeride sports. We strive to design and build the highest quality skis and snowboards for our supporters. All skis and boards are handcrafted using only the finest materials and production techniques. Limited production ensures quality control and eliminates brand saturation. We stand behind our skis and snowboards with a full one year warranty.
We know we are not the first company to make both skis and snowboards but we do feel that we are the first to do so out of pure love for both sports. Ski companies started making snowboards when they realized that the market was there and even some snowboard companies started to make skis when the twin tip boom started. Everything we design and manufacture at High Society is to benefit our team and athletes in their respective sports, not just to have products to market to the masses.
An important part of the High Society Philosophy is community involvement. We would be nowhere if not for the support of our friends, family, and community. It is for that reason we try and give back what we can. Our company is not capable of writing the big charity checks you see on TV but we do try and give a something back. This season we will be donating a portion of our online sales to charitable groups and organizations. If you have one you would like us to hear about, please let us know.
Something unique about HSFC is that not only are we completely 100% rider owned, but we are also 100% rider operated. We take pride in everything we do and appreciate any and all of your comments and ideas. It is the only way to improve. Thank you again for all your support. We look forward to hearing from you this season.